During the 2013 Belgian Fair Trade Week (Semaine du Commerce Équitable), taking place during October (02-12) in Brussels, the CTB (Trade for Development Centre) will be supporting the activities of several actors engage in or promoting Fair Trade.

WFTO-Europe is one of the participants to this annual event, with a project called Un monde équitable, une personne à la fois. The main goal of WFTO-Europe’s activities is education and the promotion of Fair Trade and its principles, seeking to raise public awareness in general, but also giving an opportunity to people interested in Fair Trade to express their individual support.

Hence, WFTO-Europe’s project Un monde équitable, une personne à la fois invites us each to see public support for Fair Trade values as something that can be built step by step, one person at a time. Photos of individuals holding the Fair Trade speech bubble ‘I support Fair Trade’ will be available in different languages. The final goal is to use these photos to build a world map of people supporting Fair Trade.


Our main objectives are to:

1)  Inform the public about Fair Trade and the European movement that supports it;

2)  Give visibility to the positive impacts of Fair Trade on Global Development;

3)  Invite the public to get involved in discussions concerning Fair Trade;

4)  Give visibility to the general public support towards Fair Trade principles and values.

VOTE4FT, the EC-funded project to which WFTO-Europe is a partner for three years, started to unfold in the beginning of January 2013.

Falling under the “EuropeAid Non-State Actors and Local Authorities in Development: Raising public awareness of development issues and promoting development education in the European Union” Call for Proposals, the project targets at engaging EU citizens in an EU-wide Fair Trade movement advocacy campaign, in order to achieve EU policies in support of Fair Trade and Fair Trade principles. This will be achieved by creating a dialogue between EU citizens, EU decision-makers and the Fair Trade movement representatives within the EU.

The campaign does not only encourage EU citizens to convey their views to EU decision-makers regarding EU policies related to Fair Trade, but also gives them the tools to act. It aims therefore at transforming the civil society from a mere passive receiver of information, to an active participant in the Fair Trade movement at large.  Political candidates running for the European Parliament elections of June 2014 are being targeted. Fair Trade actors within the EU will work as the liaison element between the civil and political parties, all with the aim of raising awareness about the situation of marginalised producers and workers in the South and that of generating action.

We will keep you informed on the progress of this project during 2013-2015!

VOTE4FT, or officially “Advocating together for EU Fair Trade policies” is a EC-funded project led by the Fair Trade Advocacy Office (FTAO) and the Fairtrade Labelling Organizations International (FLO), with partners and associates from 16 EU Member States.


Project Outcomes and News

Watch our video testimonials:

#2 Esther Mwanyama from Bombolulu Workshops and Cultural Centre, Kenya, recorded by our partner FTAO.

VOTE4FT – Prodecer Testimonial #2


#1 Nabir Bordoloi of Ambootina Tea Grour, Darjeeling, India, recorded by CTM Altromercato

VOTE4FT – Producer Testimonial #1


This project is co-funded by the EuropeAid Non-State Actors and Local Authorities in Development programme.