WFTO-Europe welcomes a new Guaranteed member, FairMail (The Netherlands), which has recently successfully completed the WFTO Guarantee System process. Since the implementation of the WFTO Guarantee System in 2013, the number of members transitioning to Guaranteed Fair Trade Organisation status is gradually increasing and by the end of 2015 all WFTO-Europe’s members are expected to become Guaranteed members.
The GS is the first international Fair Trade system that verifies organisations on their compliance with the principles of Fair Trade, and ensures that improvements are consistently carried out over the years through a scheduled monitoring scheme. Read more about the Guarantee System here.
About Fair Mail
FairMail Cards is a Dutch Fair Trade Organization based in Amsterdam, and probably the first organisation selling Fair Trade cards. It was founded in Peru by Janneke Smeulder, a Dutch sociologist and entrepreneur. When Janneke visited Trujillo, the capital of La Libertad region and the most populous city in the North of Peru, she saw many children in the slums struggling to survive. She decided that they deserved an alternative way of living.
The concept that Janneke developed is simple but effective – train teenagers take pictures and use the images to produce Fair Trade greeting cards. The money earned is used to pay for their education. Today, FairMail is working with teenagers in Peru, India and Morocco. They offer free photography classes to the teenagers. The teenagers get 50% of the profit of the card where the photo is used, and on top of that they also receive medical fund, and advice for their future plans.
“We are very happy that FairMail is now a WFTO guaranteed member and thus allowed to print the label on our fair trade greeting cards with pictures taken by underprivileged teenagers from Peru, India and Morocco,” said Peter den Hond, FairMail’s General Manager.
“With the logo appearing on more than half a million cards sold worldwide each year, we hope to also help increase the visibility and acceptance of this new label. This way not only helping FairMail, but the whole Fair Trade community.”
In less than ten years more than 2 million cards have been sold in 14 countries. 50 young photographers have taken part in the project and earned more than 100.000 euro that they invested in their education.
FairMail is a recipient of the Dutch Card Award for “most innovative card concept” in 2008, and the ASN Ethical Bank’s “World Prize against Child Labor” in 2011.