Award winning Fair Trade fashion brands, Pachacuti and People Tree, will launch their first collections containing the WFTO Product Label. Both organizations, committed to meet the Fair Trade standards throughout their supply chain, are delighted to inaugurate the WFTO Product Label. First of its kind, the WFTO Product Label allows now consumers to detect Fair Trade businesses that hold a 100% commitment to Fair Trade in their activities. People Tree and Pachacuti follow and promote the WFTO’s core Principles of Fair Trade, covering fair wages, working conditions, transparency, capacity building, environmental best practice and gender equality. Fair practices are becoming increasingly important as people are getting more and more interested as well as informed about the ethics of supply chains.

People Tree, started already 20 years ago in Japan and has been pioneering a Fair Trade and organic cotton supply chain ever since its creation. The organization is very pleased to be among the first to launch the WFTO Product Label on their upcoming 2014 spring summer collection. This advancement is crucial as Safia Minney (MBE Founder and CEO of People Tree – UK and Japan) belives that “since the Rana Plaza tragedy, consumers want to know what to look for to be sure producers are treated well”.

Since becoming the world’s first Fair Trade Certified Organisation by the WFTO, Pachacuti has continued to work towards pushing standards higher and improving traceability and transparency within their supply chain. The organization is delighted to be among the first companies worldwide to use the WFTO Product Label on their new collection of Panama hats and beach bags, launched at the London Fashion Week. Carry Somers (Founder and Managing Director at Pachacuti) expressed her deep satisfaction of this new upgrade: “This label is an exciting development and I am sure that it will develop into a widely-recognised mark which will become a guarantee of the highest social and environmental standards.”

Rudi Dalvai (President of the World Fair Trade Organization) expressed his deep gratitude as well: “World Fair Trade Organisation is delighted that People Tree and Pachacuti will launch the new global Fair Trade product label at London Fashion Week. I’m Italian and love fashion, but I love good ethics too! People Tree and Pachacuti are skillfully combining both aspects.”

View the original press release : pachacuti press release

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