Trade fairs are a great way to present your products, network with other protagonists from your sector and promote fair trade products to a broader public. In February you will have two fantastic opportunity to do so.

AMBIENTE FAIR TRADE

From 8^th to 12^th February Messe Frankfurt in Germany will host the Ambiente Fair Trade – a meeting place for leading enterprises in Dining, Living and Giving. Ambiente is one of the largest and most important forums for global sourcing with numerous exhibitions, presentations, competitions and events demonstrating future-shaping ideas.

And there is good news for the Fair Trade sector: The focus on sustainable and Fair Trade products at Ambiente has been growing for years. With the “Ethical Style Guide” the trade fair has established a significant contribution for this segment, which helps visitors to quickly identify the relevant exhibitors due to a clear labelling. The number of companies identified as ethical has now reached 248 – all of them particularly committed to recourse-friendly, fair and sustainable working methods.

Since Ambiente is a great platform to promote ethical enterprises, we are very happy to hear that also some of our WFTO-Europe members will be attending the trade fair as exhibitors. So far:

• Egos Copenhagen
• El Puente
• Elecosy Bvba
• Elvang Denmark A/S
• Mifuko

WFTO Global will profile the efforts of members to pioneer upcycling and circular economy production models through a press conference at Ambiente. It will take place on 9^th February.

BIOFACH

From 13^th until 16^th February the BIOFACH trade fair on organic food will take place in Nuremberg, Germany. BIOFACH is one of the world’s leading trade fair for organic food, promoting high quality products and conviction for a responsible use of natural resources. It is a meeting point for producers and stakeholders to discuss the market’s latest trends as well as forthcoming market issues and to jointly frame policies of the organic sector. The organic food industry is a market of the future and this future has to be shaped in a joint network. We encourage our members to use settings such as BIOFACH to build up and expand these networks.