wfto_label_dropshadow_small-188x300The Ambiente fair is the largest trade fair in Germany. In this year 2016, it will take place on the 12th-16th of February in Frankfurt am Main.

For the World Fair Trade Organization (WFTO) it is especially exciting this time. Why? Because WFTO will have its WFTO Product Label Global Launching at the Ambiente Trade Show!

From Frankfurt to the rest of the globe, WFTO and its members in more than 70 countries – WFTO-Europe comprising 15 of them – will present the Fair Trade Label for organisations to the public. This milestone in the Fair Trade movement will be communicated through the press, social media, websites, and other activities.

A credible Fair Trade label must have a good system backing the claim of the label

The WFTO has developed its own Guarantee System (GS), which was approved by WFTO members during the 2013 WFTO Annual General Meeting in Rio de Janeiro. It ensures that all WFTO members adhere to the organization’s Principles as expressed in the WFTO Standard.

The system is based on a three-level monitoring system, comprised of a Self-Assessment, Peer Visit and Monitoring Audit. Additionally, WFTO has developed the WFTO Fair Trade Accountability Watch, which is an online social accountability system that allows all members as well as concerned stakeholders or the public to raise alerts about a WFTO member’s compliance with the WFTO Standard.

The major aspects in the development of the GS were credibility, sustainability and robustness of the system.

The Guarantee System is not a product certification system, but an assurance mechanism that Fair Trade is implemented in the supply chain and practices of the organization as a whole.

Only those trading member Organizations who have successfully gone through this system, and therewith reached Guaranteed Fair Trade Organization member status, are entitled to use the WFTO Product Label.


The WFTO Product Label – a new Symbol of Fair Trade assurance!

The WFTO Product Label is an organizational label that guarantees the organization’s Fair Trade practices. It is licensed by WFTO to its members by signing a labelling contract.

It is a unique Fair Trade label that represents organisational best practices in applying the 10 Principles of Fair Trade, which are verified and regularly monitored through the WFTO Guarantee System.

The WFTO Product Label can be used by Guaranteed members on any type of product – including handicrafts, food and others – on wholesale and retail packaging and for promotional purposes.

Be sure not to miss this important moment in WFTO’s history and for the whole Fair Trade Movement, we would be happy if you come to celebrate it with us!

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