By Michael Sarcauga, Communications Coordinator of the World Fair Trade Organization (WFTO)
The World Fair Trade Day (WFTDay) celebration on Saturday 9 May was a total success! Thousands of Agents for Change showed up on social media, streets, schools, shops, churches, workshops, shopping centres, and wherever Fair Trade is! The World Fair Trade Organization (WFTO) members led the celebrations worldwide.
On social media, the Agents for Change have reached millions of people. Our hashtags #AgentChange, #WFTD2015 and #FairTrade has proven that! Our heartfelt thanks to all who participated in our social media campaign. You helped us spread the message of Fair Trade and change!
“Let World Fair Trade Day be a reminder for all of us that we have the power to promote change, and each of us is an Agent for Change. We thank our members and all who joined in the celebration. Each day is our chance to make a difference. Let every day be a Fair Trade Day!” said Natália Leal, WFTO Chief Executive
“Fair Trade is unstoppable. It’s a growing solution to fight poverty, social injustices and climate change. Many companies and organisation worldwide are embracing Fair Trade and sustainable practices because of the growing demand for a sustainable future for all of us. At WFTO alone, Fair Trade Organisations are growing with an overall sales turnover of over €430 million for 2014. And every month we are expanding as more and more organisations are joining the Fair Trade movement and the WFTO network.” said Rudi Dalvai, President of WFTO
Fair Trade is change. Fair Trade products and the people in the Fair Trade supply chain are making a difference every minute, every time a Fair Trade product is purchased. Backed by consumers who believe in their purchasing power, Fair Trade makes positive change every day.
We thank our Fair Trade Networks for organising World Fair Trade Day campaigns. For example, ARGE Weltläden, our Fair Trade Network in Austria, spearheaded the Agent for Change campaign in Austria. We also thank the pioneer of the WFTDay celebration People Tree UK, Trade Aid New Zealand, and SERRV International for helping us!
We look forward to celebrating with you once again next year! Our theme ‘Be an Agent for Change’ will be used for 2016 and 2017 celebrations! Viva Agents for Change!
See the faces and images of our Agents for Change here.
– See more at: http://www.fairtrade-advocacy.org/ftao-publications/newsletters/157-newsletters-articles/840-wftday2015#sthash.Nm7PNVmp.dpuf