The 19th of October the CREATE project partners gathered in Madrid to present the Educators’ Handbook, a tool designed to include all the elements and information needed by present and, more importantly, future promoters to run the program.
The CREATE project’s purpose is to produce learning materials and train people for unlocking the potential of female entrepreneurship to create inclusive employment opportunities for marginalized groups. The handbook outlines the procedure to follow to guide the participants in preparing the sustainable capsule prototype.
Valeria Elia, FRAMEWORK’s president, presented us the Handbook’s parts she wrote, which are the introduction to the manual and to the program. The CREATE program is divided into 3 main areas: personal growth, co-design and the production. Valeria dealt with the personal growth part, whose aim is to prepare the participants to be an active part of the CREATE program. The proposed activities foster inclusion among the participants, supporting them to develop listening and communication skills in order to build a vision for the entire program.
Sharam Yalda, HumanNation’s founder, held a workshop on Systemic Change through Profound Innovation. Sharam showed us co-sensing techniques such as 3D mapping, stakeholder interviews, sensing journeys and 4D mapping. Then, we had the chance to experience the 4D mapping technique with Oyer Corazónm, who showed us how to gain new insights about our systems, which in this case was the fashion industry.
The designer Christangelos Georgandelis and the art director Dimitrios Paraschos from The Nest-Soffa illustrated us incredibly innovative techniques on zero-waste fashion. They also showed us how to deal with people with different cultural backgrounds, making us understand how this is reflected in fashion and designs.
Mikkel Kofod Nørgård, our regional coordinator, presented the mission-led business model to our partners. In fact, it’s important for us as part of the Fair Trade movement to emphasize the value of mission-led business models and stress that they are the ideal solution to make human rights and environmental sustainability integral parts of business conduct.
On the WLY side, Aloisa Åkerman Sandberg presented us some basic marketing notions, since it is a constantly changing industry. Thanks to these notions, present in our handbook, the project participants will have the opportunity to define their identity and understand how to target and interact with their customers.
We shared our knowledge about personal growth, active participation, co-design, circularity, led-mission businesses and marketing, realizing that only by sharing our experiences we can give a multidisciplinary perspective to this project.