By Eva Marie Wüst Vestergaard

FG and Ms. jane

World Fair Trade Day (WFTDay) is approaching and we are excited for this at WFTO-Europe! This year, we will celebrate this with other actors from our network and from the Fair Trade Movement. Here, we will form a human chain to symbolize how we together can make the world fairer.

We are all linked

We believe that everyone can be an Agent for Change and that can all create change together. The WFTO-Europe network strives to achieve the Sustainable Development Goals (SDG’s) through the 10 Fair Trade Principles. We work to eradicate poverty by providing opportunities to disadvantaged producers, and we work to fight global warming by ensuring productions that respect the environment. But we cannot do it without you. Without customers that buy Fair Trade products, Fair Trade cannot exist. Therefore, every purchasing decision you make has an impact.

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Be an Agent for Change

Every little effort counts. When you buy Fair Trade chocolate you ensure not to support child labor which too often is the reality in cocoa plants. When you buy Fair Trade coffee you ensure not to support unfair wages and dehumanizing working conditions which too often characterizes how it is to work in coffee plants. When you buy Fair Trade clothes, you ensure consideration of the planet and gender equality which are often sacrificed in the textile industry.

It is not easy to make the world better but with a little effort everyone can contribute to this change. If you are interested in photography, you might find FairMail interesting. If you are interested in beauty, check out Fair Trade beauty products for example from Karethic. If you are interested in arts, surely some of our members that import handcrafts like Siyabonga will be interesting for you.

You can certainly find relations to Fair Trade in your daily life. Check our different members to find products that are interesting to you, or see which members are close to you in your own country. You can also see if you live in a Fair Trade town and how to support this.

If you have difficulties relating, ask yourself and learn about the story behind your clothes next time you get dressed. Ask and learn where your food comes from next time you eat a meal. Or even ask where the kitchen towels come from when doing the dishes. Consider how it has been produced and which impact it has compared to alternative products and brands.

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Together we can create a fairer world

Even the smallest things that we normally take for granted mean something. Join us as an Agent for Change and celebrate World Fair Trade Day with us! Stay updated on our Facebook and Twitter to see how you can be an Agent for Change and be a part of creating a real difference in the world.


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