Photo credit: PFCE
The French Fair Trade Platform will organize the next 11th & 12th of September in Paris its annual « Fair Trade Summer Universities ». The event is opened to French Fair Trade organizations, their partners, and public authorities. For this edition, the focus will lie on the concept of “social and ecological transition”, by training on the topic and discussing whether the Fair Trade movement feels part of this citizen’s movement, promoting social and ecological transition, and is planning to actively take part in it. In addition, two workshops will be organized: The first workshop will deal with communication issues and how our Fair Trade organizations can change consumers’ behavior by awareness-raising and promoting fair trade purchases. To achieve this, the workshop will help to identify the different category of consumers and their specific incentives and obstacles for switching to fair trade products. The second workshop will contribute to share partnership practices and experiences among the fair trade organizations: How to build a partnership with producer organizations from the South, how to promote the “empowerment” of Southern Partners and how to promote capacity building. Please read more about the event here.